Safety groups join forces to raise awareness about distracted driving

Monday, August 24, 2015

Interactive display, souvenir photos available August 26 to 30

CNE 2015 Distracted driving posterA group of health and safety organizations from across Ontario will join forces at the Canadian National Exhibition (CNE) in Toronto this summer to raise awareness of the dangers of distracted driving. The group is sponsoring a photo and information booth with the theme “Promise to Focus on the Road.” 

Visitors to the distracted-driving-awareness booth on Princes’ Boulevard will be able to take part in an interactive display and learn about the dangers of distracted driving. They can have a souvenir photo taken and received promotional lighted bracelets and information brochures. Staff from partner organizations will be on hand to answer questions about both road safety and workplace safety.

To help generate awareness and community engagement, visitors will be asked to continue the conversation by tweeting about distracted driving they have seen, using the hashtag #focusontheroad. 

Group of health and safety workers at CNE 2015 boothThe booth will be open from 10 a.m. to 10 p.m. for five days—Aug. 26 to Aug. 30.

Sponsors of the booth include: Employment and Social Development Canada, Infrastructure Health & Safety Association, Workplace Safety North, Public Services Health and Safety Associatio), Workplace Safety and Prevention Services, Workplace Safety and Insurance Board, Canadian Automobile Association, Toronto Police Service, the Ministry of Labour, and the Ministry of Transportation.

According to the Ontario Provincial Police, 73 people died in collisions related to distracted driving in 2014.* Based on current collision trends, it is predicted that by 2016 more people will be dying from distracted driving than from drinking and driving. As of Sept. 1 of this year, drivers in Ontario will face set fines of $490 and three demerit points. This is all part of the Making Ontario Roads Safer Act

* Canadian Automobile Association

Free resources

The Road to Safety - Implementing a Safe Driving Program
Winter Driving - Safety Meeting Talk
WSN Safe Driving Poster


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