Charlie Ursell is the Managing Director of TidalCo, a strategy and collaboration consultancy working across the mining and natural resource sector at the intersection of board and executive alignment and boots-on-the-ground operations. His work connects purpose, strategy, and safety systems with the realities of frontline work, helping organizations turn high-level intent into practical, safer ways of working. Charlie also leads Mine Strong, a new company applying kinesiology and human performance science to injury prevention, safer movement and workforce resilience in mining.